How do you make sure your property rents?
If you have a holiday home that you would like to generate income when you’re not using it, short-
term lets are the best way to achieve it. But how do you ensure you’re property is in demand?
Presentation
Firstly, by making sure it is well presented, well-equipped with attractive contemporary décor and
good facilities. In other words, the kind of property that people will want to stay in. Once that is in
place it should be well-presented in terms of marketing, with good quality photography, a
professional description and a specification list providing the basis for an attractive website page,
digital brochure and supporting social media.
Price and Promotion
Getting the price right is important, as too low is not in your interest and too high a rental rate may
frighten off potential guests and reduce your revenue. You attain the best income in rentals through
a combination of price (average daily rate) and occupancy levels, so the higher the price per night
and the occupancy rate, the more you earn. You achieve the best combination of both by setting the
price at just the right level, where it draws a lot of interest.
A very low rate will ensure your property is always occupied, but you’re not going to be earning as
much as you could, while too high a price will mean your occupancy rates are too low. It is therefore
not only important to set the right base price per month/season, but also to use advanced software
to follow the market price trends and seasonal demand, so that your rental property never falls out
of favour with people looking to book.
Esenzia uses advanced marketing, booking and pricing software that tracks the market, as well as
using digital analytics and market information feed so that we can make data-driven strategy
decisions that optimise the effectiveness of your holiday home rental and its income earning
potential. Moreover, it’s managed in a professional and totally transparent way, so that you always
know how much you have earned to date and have full control over the calendar – meaning that you
can reserve time in your property at any time.
This is how you make the most of your holiday home and ensure it earns money for you.